{"id":72519,"date":"2026-08-17T02:07:55","date_gmt":"2026-08-17T09:07:55","guid":{"rendered":"https:\/\/www.itgsolutions.com\/?p=72519"},"modified":"2026-08-17T02:07:55","modified_gmt":"2026-08-17T09:07:55","slug":"marketing-officer-amman-jordan-ref-itg_59","status":"publish","type":"post","link":"https:\/\/www.itgsolutions.com\/ar\/marketing-officer-amman-jordan-ref-itg_59\/","title":{"rendered":"Marketing Officer (Amman, Jordan) Ref#: ITG_59"},"content":{"rendered":"<div id=\"pl-72519\"  class=\"panel-layout panel-is-rtl\" ><div id=\"pg-72519-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-72519-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-72519-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<form action=\"\/application-form\/\" method=\"get\">\n<div style=\"text-align: left;\">\n<div>\n<p>Job Title: Marketing Officer (Amman, Jordan) Ref#: ITG_59<br \/>\nLocation - Country, City: Amman, Jordan<br \/>\nJob Summary:<br \/>\nThe SEO &amp; Performance Specialist is a results-oriented, data-driven professional with a strong background in Google Ads who manages the full spectrum of search visibility, combining organic SEO strategies with high-performing paid search campaigns.<br \/>\nThe role is responsible for driving high-quality traffic, managing ad spend efficiently, and maximizing ROI across all search and performance channels.<br \/>\nAs search continues to evolve beyond traditional engines, this role also covers Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring the company's content is structured, cited, and recommended across AI-powered search and answer platforms.<br \/>\nResponsibilities:<br \/>\n\u2022 Search Engine Optimization: Execute on-page, off-page, and technical SEO strategies to strengthen organic search rankings.<br \/>\n\u2022 Conduct continuous keyword research and competitive analysis to identify new growth opportunities in both paid and organic landscapes.<br \/>\n\u2022 Paid Search and Performance: Plan, launch, and optimize Google Ads Search, Display, and Video campaigns to meet specific acquisition targets.<br \/>\n\u2022 Analyze campaign metrics and website data to improve click-through rates (CTR), lower cost-per-acquisition (CPA), and boost conversions.<br \/>\n\u2022 Answer Engine Optimization (AEO): Structure content with clear direct-answer blocks, schema markup, and entity clarity so it can be extracted and surfaced in featured snippets, knowledge panels, Google AI Overviews, and voice assistant results.<br \/>\n\u2022 Generative Engine Optimization (GEO): Develop and execute strategies to increase the brand's likelihood of being cited, summarized, and recommended by generative AI platforms such as ChatGPT, Perplexity, Gemini, and Copilot.<br \/>\n\u2022 Partner with content and design teams to build conversational, semantically rich, and machine-readable content (FAQs, structured data, clear entity signals) that aligns with how LLMs index and surface information.<br \/>\n\u2022 Monitoring and Reporting: Track citation frequency and share-of-voice in AI-generated answers using tools such as Otterly.ai or AIclicks, and report on performance alongside traditional SEO and paid metrics.<br \/>\nStay current on the evolving AI search landscape (AI Overviews, ChatGPT Search, Perplexity, Copilot, Claude) and adapt technical and content strategy as platforms and ranking factors change.<\/p>\n<p>&nbsp;<\/p>\n<p>Required Skills:<br \/>\n\u2022 Ability to interpret complex data from Google Analytics to drive performance decisions.<br \/>\n\u2022 Working knowledge of AEO and GEO principles, including how LLMs and answer engines index, cite, and summarize web content.<br \/>\n\u2022 Familiarity with schema markup and structured data implementation to support AI and answer-engine extraction.<br \/>\n\u2022 Exposure to AI-visibility or citation-tracking tools (e.g., Otterly.ai, AIclicks) is a plus.<br \/>\n\u2022 Organic and paid search performance reports (CTR, CPA, conversions).<br \/>\n\u2022 SEO technical audits and on-page\/off-page optimization records.<br \/>\n\u2022 AEO\/GEO-structured content and schema markup implementations.<br \/>\n\u2022 AI citation and share-of-voice tracking reports.<br \/>\n\u2022 Keyword research and competitive analysis summaries.<\/p>\n<p>Qualifications and Experience:<br \/>\n\u2022 Bachelors\u2019 degree in Marketing, or any related field.<br \/>\n\u2022 Proven track record in managing Google Ads accounts and achieving measurable growth.<br \/>\nDeep understanding of SEO tools (e.g., SEMrush, Ahrefs, Search Console).<\/p>\n<\/div>\n<div style=\"direction: rtl;\"><button class=\"dm3-btn dm3-btn-medium dm3-btn-blue\" name=\"subject\" type=\"submit\" value=\"Marketing Officer (Amman, Jordan) Ref#: ITG_59\">Apply<\/button><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Job Title: Marketing Officer (Amman, Jordan) Ref#: ITG_59 Location &#8211; Country, City: Amman, Jordan Job Summary: The SEO &amp; Performance Specialist is a results-oriented, data-driven professional with a strong background in Google Ads who manages the full spectrum of search visibility, combining organic SEO strategies with high-performing paid search campaigns. The role is responsible for [&hellip;]<\/p>\n","protected":false},"author":6192,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[],"class_list":["post-72519","post","type-post","status-publish","format-standard","hentry","category-itg-vacancies"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/posts\/72519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/users\/6192"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/comments?post=72519"}],"version-history":[{"count":2,"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/posts\/72519\/revisions"}],"predecessor-version":[{"id":72536,"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/posts\/72519\/revisions\/72536"}],"wp:attachment":[{"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/media?parent=72519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/categories?post=72519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itgsolutions.com\/ar\/wp-json\/wp\/v2\/tags?post=72519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}